Originally published on Silicon Bayou News.
Thanks to 204 Kickstarter supporters, Liamolly will now be able to bring their knitting production home to New Orleans. This will also give the local knitwear company the opportunity to teach, train, and hire local designers – all thanks to the generous support of people that were inspired by owner/designer Seema Sudan’s video pitch.
Key to raising money, whether it’s from institutional investors or friends, family, and random enthusiasts, is the ability to clearly explain how their money will allow you to accomplish your goals. On Kickstarter’s platform, you do this by creating a compelling video. Liamolly’s pitch was so successful because illustrated a personal story narrated by the creator.
Seema tells the company’s history from start to finish. You learn about how she and her family moved to New Orleans to start the company, how their overseas manufacturer is no longer willing to make their sweaters, and about the opportunity to grow and develop production in New Orleans. The video is visually appealing, short, and easy to understand.